人教版选修十课件Unit 5 Enjoying novels Reading

Howadvertisingworks Enjoyanad. Skimthetextandpredictthecontent.Skimming Listenandpayattentiontothefollowingwords.Who…?Why…?Where…?How…? Choosethecorrectanswers.1.Whoadvertises?()A.businessB.individualsC.organisationsD.associations2.Whydotheyadvertise?()A.toinformthepublicB.toselltheirgoodsC.toeducatethebadguysD.tofoolpeopleA.B.C.DA.B 3.Wheredotheyadvertise?()A.onbusesB.ontheradioC.ontheInternetD.onbillboardsE.onourtextbookF.onourclothes4.Howdotheymakeeffectiveads?()A.identifytheirtargetB.appealtotheirtargetC.useacheapmediumD.usevisualmediumA.B.C.D.FA.B Dividethetextintofourparts.PartI.(para)PartII.(para)PartIII.(para)PartIV.(para)IntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?123-78-9 1.Weareexposedtoadsonlyinthepublicplaces.2.Understandinghowadvertisingworkscanhelpusearnalotofmoney.Trueorfalse.FF 3.Anadvertisementisamessageorannouncementthatintendstoinformorcheatpeople.4.Advertisersincludebusiness,individuals,organizationsandassociations.TF 5.Advertisersmakeadseffectivebyidentifyingthetargetonly.6.Usingasuitablemediaplaysanimportantpartinads.FT 7.Aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor.F ComprehendingWaterA.WhatisthemostcommonnameforH2O?Water. B.Whatisthepurposeofthisadvertisement?Encouragepeopletousewaterwiselyandtosaveit. A.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesportsandthelatestfashions.2.SuperShooze B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopular. C.Doyouthinkthemessageistrue?No,becausejustwearingacertainbrandofshoeswon’tmakeyouexcited,popularorhavefun. Whyarethefirsttwolineswrittenbiggerthantherest?Itcandrawpeople’sattention.3.Refreshwater B.Doesitmeantheadvertiserwilllosemoneyifyoubuytwobottleswithtwobottlesfree?No,theywillmakemoremoneybysellingmorebottles. C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargainandlikebuyingtheproductiftheythinktheyaregettingsomethingforfree. A.Whatdoesthisadvertisementencourageyoutothink?4.Environmentairthinkoftheskyourenvironmenthow B.Whatdoyouthinkcausesairpollution?airpollutionmodernmachinestransportationvehicleshumanbeings C.Howelsecanadvertisersmakepeoplemoreawareofourenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment. 5.“Speeding”and“HowfastamIgoing”?A.Whatdobothadswantpeopletodo?Theywantpeopletostopspeeding. B.Whoaretheirtarget?Drivers. Enjoymoreads. Readagain1.beexposedto2.casualgarments3.turn…into4.inform5.fitinto6.appealto7.Itwouldbenouseadvertising….8.relyon9.havenousefor 1.Completethesummaryofthereadingpassageusingwordsfromthetext.educate;appeal;target;budget;media;expense.Answers:P45.Learningaboutlanguage 2.Completethesentencesusingwordsfromtheboxintheirproperforms.1)casual2)basis3)attach4)worthy5)association6)corporation7)refresh8)conscience9)garment10)inform 3.Completethesentenceswiththecorrectpreposition.1)Weareexposed__hundredsofdifferentadvertisementseveryday.2)Sheisaremarkablewomanwhoisworthy__youradmiration.toof 3)Ifyoukeepcopyingeverythingshedoes,you’llturn____heroneday.4)Thepoliceappealed__thepublicforanyinformationabouttheMurder.intoto 5)Youcannotrely__himtoarriveontimebecauseheisalwayslateformeetings.6)You’llsoonfit____yournewjobandstartenjoyingyourself.7)Pleaseattachthislabel__yoursuitcase.onintoto HomeworkUnderlinesomedifficultpoints.Previewthepassageonpage48.