人教版选修九课件Unit 5 Inside advertising Using language

KeepingAdvertisersHonest DiscussTherearemanyadvertisementsaroundus,somearehonest,whilesomearedishonest.Appreciatethefollowingadvertisements,tellwhichoneyoubelieveandwhichyoudon’t. Renewyourskininsevendays! Thelaw.Advertisingorganizations.Complaintsorganization.Theconsumer.Readthepassagequicklyandfindoutthewaystokeepadvertisershonest. a.canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect.b.isalsoresponsibleforcheckingtheproductbeforebuying.c.canpreventadvertisersdoingthewrongthing.d.makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofollow.Matchthetwocolumns.1.Thelaw2.Advertisingorganizations3.Complaintsorganizations4.Theconsumer Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheusefulnessoftheproducts.Theteaadtriestopersuadepeopletobuyit,becauseitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproduct,theywillbealoser. Languagepoints1.andso连接并列句ThanksgivingisanonlyAmericanholidayandsoneitherBritishpeoplenorAustralianpeoplecelebratesit.感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。 Sheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband.对繁忙的城市生活感到厌倦,她决定和丈夫一起到一个小乡村过寒假。 2.Onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing.控制广告的方法之一就是制订法律以约束广告商们的不法行为。onewayto…isto…（做某事的）方法之一就是…… Onewaytohelpthemistohelpthemlearntohelpthemselves.帮助他们的方式之一就是帮他们学会自助。 3.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在一些国家，为酒精饮品和香烟做广告是完全禁止的。banv.（尤指法律上）禁止n.禁令，禁止Thereisabanonsmokinginthistheatre.这戏院内不准吸烟。 4.decent指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。Theyarealldecent,hard-workingcitizens.他们都是诚实勤劳的市民。 Heisalwaysdressedindecentclothes.他总是穿着体面的衣服。decent指行为是“合宜的;得体的;合乎道德规范的”。Itisadecentfilm,withoutcrimeorviolence.那是一部合乎规范的电影,没有犯罪和暴力镜头。 5.makesure“确保;确定;证实”,后面一般接从句。Helookedbacktomakesurenoonewasfollowing.他回头看了看,以证实没有人跟踪。Ididittomakesureyounoticed.我这么做是为了确保你注意到了。 Askforreceiptandmakesureyougetit.要一张收据,而且一定要确保你拿到收据。 6.Eventhoughtherearelawsandadvertisers’codeofconduct,somebadadsdogetmade.do经常用于肯定句和祈使句中,表示强调。Please!Dobequietamoment.请务必安静一下。 Hedidtellmethatbutheisdenyingitnow.他的确跟我这样说的,但现在又否认了。 Ataconferenceyesterdaya__________fortheHealthDepartment,MrDennisHall,________theaudiencethatthegovernmentwouldsoonbepassinglawstomakeall_______advertisingillegal.HesaidthatsomecigaretteadvertisementswerenotaimedatExercise1onP85spokesmaninformedtobacco ______audiencesbutinstead________atchildren.Hesaidthepubliccouldnolonger___onthe_________ofpeopleinadvertisingcompaniestodotherightthing.“Theonlywaytostopchildrentakingupsmokingisto___cigaretteadvertisingaltogetherandto_______ouryoungpeopleaboutthedangersmaturetargetedrelyconsciencebaneducate ofcigarettesmoke,”MrHallsaid.“Thegovernmentwillalso_______acommitteetodecideonsuitablepunishmentsforanytobacco__________thatbreakstheban.Wehavealreadysetupa______topaythecommitteefortheirworkandwillnowsearchfor______peopletoserveonthecommittee.appointcorporationbudgetworthy 我没法将我所有想带的衣服都装进手提箱。(fitinto)Icouldn’tfitalltheclothesIwantedtotakeintomysuitcase.Translation.(Exercise2onP85) 2.自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后,她就再也没给我发过邀请信。(hostess;invitation)AfterIbrokeanexpensiveplateatherdinnerparty,thehostessneversentanotherinvitation. 3.找接线员请拨9。(dial)Tocontacttheoperator,pleasedialnine.4.我的衣橱里有很多上班穿的衣服,但是很少休闲装。(casual;garment)IhavemanygarmentsinmywardrobethatIcanweartowork,butfewcasualclothes. 5.我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(expense)IamveryattachedtomydogsoIdidn’tmindthemedicalexpensesinvolvedwhenhe/she/itbrokehis/her/itsleg. 6.当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder)Whenweheardthathewasaccusedofmurder,wecouldn’tbelieveourears.7.警察在市里所有的电台广播说明了那个走失的孩子的模样。(broadcast)Thepolicebroadcastadescriptionofthemissingchildonallthecity’sradiostations. 8.那家航空肥公司收了我额外的超重行李费。(overweight)Theairlinechargedmeextrafortheoverweightsuitcase.9.需要我把你的电视调到新的频道吗？(tune)Wouldyoulikemetotuneyourtelevisiontothenewchannel? 1.Althoughshewasstillbusyworkingonafilm,thewasviceoftheMotionPictureAssociation.Oncethefilmwascompleted,shededicatedhertimetoacommitteeacompleteonsmokinginfilms.Exercise3onP85actressappointedchairpersonadvocatingban 2.AlthoughMrBlackreceivedan________totheparty,hewasunabletogobecausehehadan____________thatdayinanothercity.However,hetoldthehostessthathehopedtobe______tohernextparty.invitationappointmentinvited 3.The______hasmadeseveral______errorsincopyingthedocument.4.Susanhasjusthadan_________onherthroatandhascomethroughitallright.Sheisexpectedtoreturntoherjobasan_________inatelecomcompanyinweek’stime.typisttypingoperationoperator alcoholic5.Itisagainstthelawtoserve________drinkstoteenagers.