产品推广PPT

品牌营销策划/产品推广策划案ANANNUAL/QUARTERLYPROMOTIONPLANOFABRANDBRANDPROMOTION汇报人：xxxxx时间：2030.12.12Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,市场环境分析MARKETENVIRONMENTANALYSIS目标定位TARGETLOCATION媒介竞争策略MEDIACOMPETITIONSTRATEGY某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGY线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISING,市场环境分析MARKETENVIRONMENTANALYSISMARKETANALYSIS第一部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLE,线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETTEXTHERESAMPLETITLESAMPLETITLESAMPLETITLE60%60%60%Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.60%,线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETNewYorkParisLondonParisLondon200604857139,线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKET10%MARKETINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.23%HUMANRESOURCELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.9%OPERATIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.58%PROMOTIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.,竞争对手分析COMPETITORANALYSIS$54,692$34,709$89,753A.C.B.PRINTMEDIAPRINTMEDIAPRINTMEDIASAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.,竞争对手分析COMPETITORANALYSISYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,竞争对手分析COMPETITORANALYSISWebDesignMotionGraphicsGraphicDesignYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,目标定位TARGETLOCATIONTARGETLOCATION第二部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGRenewProductW....GetMoreProductX....GetMoreProductY....GetMoreProductZ....GetMoreYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlooking,线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSupportingtexthere.Whenyoucopy&paste,choose"keeptextonly"option.TexthereUnifiedfontsmakereadingmorefluent.ThemecolormakesPPTmoreconvenienttochange.AdjustthespacingtoadapttoChinesetypesetting,usethereferencelineinPPT.Whenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHERE,线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,受众目标定位TARGETORIENTATIONOFAUDIENCE30%30%30%30%HumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachotherHumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachother,受众目标定位TARGETORIENTATIONOFAUDIENCEInsertYourTitleHerePRODUCTCREATIONSOURCINGFINANCEMARKETINGCOMMS.ProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityFeatureListDevelopmentProductBenefitsComparativeReviewCostingProductDesignProductTestingProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityProductTestingFocusGroupWarrantyUsability,受众目标定位TARGETORIENTATIONOFAUDIENCEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,媒介竞争策略MEDIACOMPETITIONSTRATEGYMEDIASTRATEGY第三部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,媒介竞争策略MEDIACOMPETITIONSTRATEGY05DECTOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.TOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.05DECSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.,媒介竞争策略MEDIACOMPETITIONSTRATEGYMODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,MODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,CompleteReverbMODERNDESIGN,媒介竞争策略MEDIACOMPETITIONSTRATEGY010302010203HEADERINFOHEREHEADERINFOHEREHeaderInfoHereLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..InsertHeaderHere,某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGYBRANDSTRATEGY第四部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,塑造品牌价值MOLDINGBRANDVALUEPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesINSERTAWESOMETITLELifehastaughtusthatlovedoesnotconsistingazingateachother,,品牌价值BRANDVALUESAMPLETITLESAMPLETITLESAMPLETITLESAMPLETITLEYoumusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.,品牌形象推广方案BRANDIMAGEPROMOTIONPROGRAM2015201620202030InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.,品牌形象广告策略BRANDIMAGEADVERTISINGSTRATEGYSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.关键词关键词关键词关键词SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGONLINEADVERTISING第五部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.,线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.AINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.BINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.CINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.D,线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationHereInsertHeaderInformationHereInsertHeaderInformationHere,感谢聆听THANKYOUFORYOURATTENTIONTHANKYOUYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.